XMarket, a 100% Vegan Market, Now Open in Hillcrest

XMarket, a 100% Vegan Marketplace, Now Open in Hillcrest

UPDATE: As of summer 2022, XMarket in Hillcrest is now CLOSED. Read our Vegan Bakeries in San Diego article or browse our Zero Waste Store Guide to find alternative vegan markets near you.

The fully vegan grocery market and cafe features hundreds of high-quality, plant-based pantry items, plus fresh deli items and frozen foods. Read on to hear more about what’s on offer.

XMarket, a 100% vegan plant-based marketplace, has opened in the heart of Hillcrest right off of University Ave. Customers can stop in and shop for vegan convenience foods, pick up a potted plant, or meet up with a friend for a plant-based latte and sandwich from the on-site cafe.

XMarket products range from beauty, personal care, pets and baby to shelf-stable items, indoor plants, and a variety of refrigerated and frozen foods. Several local plant-based brands are on offer including Tracy’s Real Foods, Cashew Later Sauce, and Kula Ice Cream. Customers can also order XMarket’s vegan goods online through its website and receive same-day delivery through Uber Eats.


XMarket Cafe Highlights

The cafe inside XMarket serves plant-based coffee drinks, pastries, plus freshly made or grab-n-go sandwiches. Sandwich combo highlights include:

  • Caprese: Miyoko’s mozzarella, heirloom tomatoes, arugula, pesto on focaccia.
  • The ELT: Eggplant, romaine, heirloom tomatoes and cucumbers plus za’atar, pepperoncini relish, black pepper tahini on ciabatta.
  • “Meat Lovers”: smoked tomato ham, salame, mozzarella, provolone, relish, tomatoes, baby gem lettuce and veganaise on a baguette.


Customers can enjoy their cafe items inside by XMarket’s luscious indoor plant nursery or at a welcoming bistro table outside alongside Hillcrest’s Fifth Avenue.

San Diego’s XMarket is considered its U.S. flagship location and will be a prototype for future locations across the country. To that end, the Hillcrest location is already adding more shelves, more refrigerators and additional products to even better serve its customers.

Looking for More Healthy Eats in San Diego?

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