Meet Rebecca Cuje, Founder of Reiki with Rebecca

Each week we highlight a member of the Locally Well San Diego Collective, our membership community for San Diego's health + wellness entrepreneurs. This week we're highlighting Rebecca Cuje, Founder of Reiki with Rebecca.

Rebecca Cuje, Founder, Reiki with Rebecca

What personal story or experience led you to start your wellness business? 

For most of my life, tough and truthful conversations were usually swept under the rug. Sharing your deepest feelings, raw emotions, and sensitivities were looked at as weakness, so it felt selfish and self-centered to let people know what was really going on in my mind and in my heart. 

I did what I could to avoid the uncomfortable feelings that wanted to surface. From eating too much or partying too hard to saying yes when I meant no or being the ultimate people pleaser, I was subconsciously choosing to abandon myself rather than sit with those uncomfortable feelings. I found myself always looking for external validation rather than turning to myself for the answers.

It was when I received Reiki for the first time, that I genuinely heard my intuition loud and clear. And it was telling me something that I didn't want to hear: to break up with my then boyfriend. I wasn't accustomed to trusting myself and that voice, so it took me another 1.5 years to really listen (and by then, I found out he was cheating on me with multiple women). 

And so my mission to help other women trust themselves, use their voice, and step into their fullest expression of their truth really came out of my desire to first help myself with the same thing and heal my personal wounds around being disconnected to my own intuition and sense of self. From there, I developed skills and expertise in understanding the subtle body and how to coach someone using energy and somatic tools to gain a sense of self-empowerment, freedom of expression, and embody their greatest potential.

What unique perspective or approach does your business bring to the wellness landscape in our community?

My approach consistently fosters safe spaces for individuals to express their truth, release limiting beliefs, and expand into their fullest potential. Anyone I work with receives the utmost empathy and compassion in their emotional support while also feeling uplifted and inspired to make real change through action. When someone works with me, they're not only gaining someone to help guide them forward but also cheer them on to celebrate their growth and wins along the way. 

Can you describe a specific example of how you have helped someone achieve their wellness goals?

One of my past clients came to me because she was living in survival mode, feeling on auto-pilot, and yearning for something more. She had a low sense of self-worth and was stuck in a loop of negativity, inconsistency, people-pleasing, and perfectionism.

After our work together over a 3-month period, she walked away feeling lighter with a more positive mindset and increased ability to express herself (through communication and art). She now has a deeper sense of confidence, more fulfillment, and values herself and her life more than she had. She also created better sleep habits and a desire to start dating again!

Tell us about a challenge you've overcome in your personal or business journey.

My most recent challenge in my business journey has been to release the idea that my business structure is going to look like someone else's (competitor, coach, peer, etc.). Like anything else in life, I've come to learn that even with structures and strategies, you take what resonates and leave what doesn't - you don't have to force yourself into a specific mold just because it works for someone else. Most likely, your success is going to be a blend of things and it's going to take trails and errors to get there. Experimentation and failure will always be a part of the process.

What advice would you give to someone on their wellness journey?

Take your time! You don't have to heal and grow at a certain pace, other than your own. Your wellness journey is lifelong, so take your time. One perspective or behavior shift can take a week or it can take a year, don't put pressure on yourself with expectations of how it needs to look or where you "should" be.

How can our local community better support the success of our local wellness businesses?

Get to know the local providers in the area by going to wellness events, researching in your area, or asking friends for referrals. The same idea of "think global, act local" applies to the wellness industry.

What are some exciting upcoming events or initiatives that your business is involved in?

Rage Retreat on 7/28! All info here: www.rageretreats.com and use code LOCALLYWELL for $50 off.

Anything else you'd like to share with our community?

That they are not alone. Trauma and wounding happens in relationship and so healing and growth must also happen in relationship - surrounding yourself with community is the most important thing, in my opinion. 

Rebecca Cuje, Founder, Reiki with Rebecca

Ready to work with Rebecca? Get in touch!

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