The Top 7 Wellness Trends That Will Dominate 2024

See what will trend in fitness, nutrition + wellbeing — our 2024 wellness trends prediction!

wellness trends 2024 locally well san diego

As we step into 2024, the pursuit of fitness + wellbeing continues to be a hot topic in San Diego and beyond. Case in point: according to Google’s Local Year in Search, San Diego was the only place in the U.S. with “pickleball courts near me ” as a top trending search. “Pilates near me” also landed in the top 5. 

Embracing a proactive approach to health has become a local – and global – phenomenon, and as we navigate the year ahead, several trends are set to shape the wellness industry. Let’s explore the top 2024 wellness trends that promise to inspire and transform our approach to a healthier, more balanced lifestyle.

Somatic Movement Takes Center Stage

Somatic therapy, which focuses on the connection between the mind and body to promote healing and self-awareness, has gained traction for its holistic approach. Unlike traditional talk therapy, somatic therapy incorporates physical sensations, movements, and mindfulness techniques to address trauma, stress, and emotional blockages. This integrative approach appeals to those seeking a more embodied and experiential form of healing. As more people explore the benefits of somatic therapy and movement practices, many local fitness studios and wellness centers, along with psychotherapists, are adapting to meet the demand, offering diverse movement classes and therapeutic sessions.

Upcycled + Recycled Foods

The fight against food waste is becoming more creative in 2024. Upcycled products, made from ingredients that would typically be discarded, are gaining popularity. From snacks made from fruit pulp to beverages utilizing leftover coffee grounds, these products not only contribute to sustainability but also offer unique and innovative flavors.

“Slow” or “Awe” Hiking

“Slow” or “awe” hiking, a rising trend in outdoor recreation, embraces the philosophy of savoring the journey rather than focusing solely on the destination. Characterized by a leisurely pace, slow hiking encourages individuals to immerse themselves in nature, appreciate the surroundings, and connect with the environment on a deeper level. It’s an antidote to the fast-paced modern world, promoting mindfulness, and allowing hikers to relish each step, taking in the sights, sounds, and scents of the natural world.

Kids love mindful hiking, too! Check out our list of top 5 kid-friendly hikes in San Diego + practice mindful time in nature as a family in 2024!

Recovery Techniques Go Mainstream

Leading gyms + boutique fitness centers will incorporate active recovery methods alongside traditional fitness classes in 2024. From foam rolling and mobility classes, to cryotherapy/cold plunges and infrared saunas, these recovery offerings will be positioned as integral components of a comprehensive wellness strategy, appealing to those who prioritize physical adaptability, mental resilience, and overall health.

Zero-Proof Beverages + Non-Alcoholic Community Spaces

The trend towards lower-alcohol and non-alcoholic (NA) beverages is gaining momentum in 2024. With an emphasis on wellness, consumers and brands are both seeking out and exploring innovative non-alcoholic options, including botanical-infused waters, alcohol-free spirits, and craft zero-proof cocktails (shout out to local booze-free brand Improv Cocktails).

This trend is spilling over into local gathering spaces, too. Moonflower, a zero-proof cocktail bar, has found residency on Fridays and Saturdays at Maya Moon Collective in Normal Heights, and Good News, an alcohol-free, queer-centric bar is set to open in 2024. 

Move Over, Pickleball: Volleyball is the Next Big Thing

There is a new pro team coming to San Diego – the San Diego Mojo pro volleyball team! The Mojo will kick off their inaugural season of the new Pro Volleyball League in February at the Viejas Arena, and the expanded coverage of the sport will kickstart a resurgence of both indoor + beach volleyball. The return of the Summer Olympics and Team USA’s pursuit of another gold medal will also likely broaden the sport’s appeal and create a vibrant local volleyball social scene at the beach and beyond.

Social Wellness + Community Engagement

Recognizing the importance of social connections in overall well-being, 2024 will continue to see a resurgence of community-driven wellness initiatives. From fitness challenges to group meditation events, the emphasis will be on fostering a sense of belonging and support. Social wellness platforms will provide a virtual space for individuals to connect, share experiences, and motivate each other on their wellness journeys. Run your own wellness business? Connect with our community of like-minded wellness entrepreneurs: the Locally Well San Diego Collective!

As we embark on the wellness journey of 2024, the overarching theme is one of empowerment and holistic health. From the integration of cutting-edge technology to a deeper connection with nature, these 2024 wellness trends underscore the multifaceted nature of well-being. By embracing these trends, individuals can strive to achieve a balanced and fulfilling life that encompasses physical fitness, mental resilience, and a sense of community—a recipe for lasting wellness in the years to come.

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